Phâro now in the UK

September 2010

Phâro launched at Olympia in London, one of the biggest and most prestigious Beauty Expos in Europe.

Professional Spa and Salon brand Phâro Salon Sugaring System, providing a natural eco-friendly alternative to waxing for clients, was well received and through the company’s UK Distributor will be rolled out into 15 European countries over the next few months.

The response to the product was tremendous says elated Director Bernadette Soares who says that after four years of Research and Development it was so good to see a New Zealand Brand creating such a stir on the other side of the world.

The market potential there is enormous as the UK alone has over 600 Beauty Colleges and over 13,000 Spas and Salons. Our UK Distributor has distribution arrangements in 15 other European Countries and we signed up many of these other distributors at the show who were impressed with the products and the potential they have to offer something new and natural to their clients. Besides the quality of the sugaring products, the brand also provides clear advantages over its rosin-based wax competitors. Phâro is eco-friendly, better for the skin and environment and washes off in water making it a preferred option in Beauty Colleges and high end Spas who have a higher standard of hygiene and cleanliness requirements.

Europe has long led the way in ecologically sound alternatives and when it comes to beauty the Phâro brand has clearly hit a winning note.